The contemporary relevance of digital marketing is no secret to anyone. The prowess and potential of digital marketing can be gauged from the fact that 63 percent of businesses have bolstered their digital marketing budgets in the past year.
Advertising in the digital world includes a multi-dimensional approach to promoting brands, goods, services, and products using the internet and electronic media. It is premised on diverse channels, such as websites, mobile applications, social media platforms, etc.
Quite understandably, digital advertising has relevance for all industries, but in this post, we will especially navigate the ins and outs of automobile brands’ connection with digital marketing. So, without further ado, let’s begin!
Importance of Digital Advertising for Automotive Brands
The automotive industry is characterized by constant change and cutthroat competition. Such hurdles pose unique challenges for every automobile brand and so, lead generation takes the top priority.
Likewise, customer expectations are also constantly evolving. Nowadays, people want the best products and also expect a top-tier user experience. A large chunk of car buyers, around 60 percent, spend their time researching automobile brands online. Hence, it becomes imperative that every auto brand has a robust, crisp, and appealing online presence and state-of-the-art social media platforms and websites that assure user satisfaction.
Such changes in the auto market and consumer sentiments accelerate the importance of digital advertising and marketing for automobile brands.
The Top Two Automotive Digital Marketing Strategies That Are A Bang for Your Buck
1. Social Networks are Crucial
Social media and digital marketing are intrinsically related. Automotive brands usually have decade-long histories, some are even centuries old. Thus, a very strong strategy that can be used is storytelling that is consistent with the brand image. For example, Ford is an automobile company born around 100 years ago.
It has employed captivating storytelling techniques to build its social media. Furthermore, other tangible reasons also exist to prioritize social in the digital marketing strategy of automotive brands. These include:
- Social networks are the most valuable resources of inspiration for car buyers to gauge the type of vehicle they want.
- According to a survey, 54 percent of people looking to buy a car look for opinions and reviews on social networks.
- Around 1/3 of people who have recently purchased a car post a photo or video of their purchase on social networks
2. Video Marketing
Humans are visual creatures. Thus, any kind of marketing is incomplete without considering videos and images. A recent survey of car shoppers reveals that 92 percent of the surveyed buyers search for videos of their preferred automobiles. Moreover, 63 percent of people prefer a 360-degree video of the car’s interiors instead of a test drive.
Similarly, automobile brands and YouTube have a strong correlation. People prefer YouTube creators who collaborate with car brands. The engagement rate for such creators is higher. Thus, top services of auto repair in Peoria, AZ, heavily focus on visual content and marketing as part of their digital ads.
So, there we have it, some of the ways by which auto brands navigate the undulating digital world of advertising and marketing.
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